{"id":4618,"date":"2021-01-28T15:28:29","date_gmt":"2021-01-28T15:28:29","guid":{"rendered":"https:\/\/www.gambyl.com\/?p=4618"},"modified":"2021-01-28T15:30:24","modified_gmt":"2021-01-28T15:30:24","slug":"uma-pandemia-provou-que-os-esportes-eletronicos-sao-mais-vitais-do-que-nunca-para-a-opiniao-do-entretenimento","status":"publish","type":"post","link":"https:\/\/www.gambyl.com\/pt_br\/esportes-eletronicos\/uma-pandemia-provou-que-os-esportes-eletronicos-sao-mais-vitais-do-que-nunca-para-a-opiniao-do-entretenimento\/","title":{"rendered":"Uma pandemia provou que os esportes eletr\u00f4nicos s\u00e3o mais vitais do que nunca para o entretenimento | Opini\u00e3o"},"content":{"rendered":"<p>A disrup\u00e7\u00e3o \u00e9 o que impulsiona o progresso. Isso se aplica aos neg\u00f3cios e nos ensina que n\u00e3o podemos negar a evolu\u00e7\u00e3o do futuro. Essa mesma ideia se aplica aos esports e \u00e0s li\u00e7\u00f5es que nos foram ensinadas durante a pandemia da COVID-19. Os esports demonstraram que, em momentos de crise, s\u00e3o capazes de se adaptar rapidamente e prosperar, enquanto as plataformas tradicionais ficam para tr\u00e1s.<\/p>\n\n\n\n<p>Em todo o mundo dos esportes profissionais, muitas ligas tradicionais, como a&nbsp;<a target=\"_blank\" href=\"https:\/\/www.nba.com\/article\/2020\/03\/11\/coronavirus-pandemic-causes-nba-suspend-season\" rel=\"noreferrer noopener\">NBA<\/a>,&nbsp;<a target=\"_blank\" href=\"https:\/\/www.mlb.com\/news\/mlb-2020-season-delayed\" rel=\"noreferrer noopener\">MLB<\/a>,&nbsp;<a target=\"_blank\" href=\"https:\/\/www.espn.com\/nhl\/story\/_\/id\/28891430\/sources-nhl-suspending-play-immediately-due-virus\" rel=\"noreferrer noopener\">NHL<\/a>,&nbsp;<a target=\"_blank\" href=\"https:\/\/www.latimes.com\/sports\/soccer\/story\/2020-03-19\/mls-further-suspends-season-may-10-coronavirus\" rel=\"noreferrer noopener\">MLS<\/a>, e&nbsp;<a target=\"_blank\" href=\"https:\/\/www.nbcsports.com\/washington\/other-sports\/nascar-suspends-season-until-may-will-reschedule-events\" rel=\"noreferrer noopener\">NASCAR<\/a>&nbsp;Chocaram o mundo quando decidiram suspender seus treinos e, em alguns casos, seus campeonatos. No que diz respeito aos esports, o impacto foi igualmente forte \u2014 especialmente para aqueles que dependem de presen\u00e7a f\u00edsica. In\u00fameros eventos foram cancelados ou adiados devido \u00e0 pandemia, incluindo eventos de&nbsp;<a target=\"_blank\" href=\"https:\/\/www.esl-one.com\/dota2\/los-angeles\/2020\/03\/esl-one-los-angeles-2020-major-postponed\/\" rel=\"noreferrer noopener\">DOTA 2<\/a>,&nbsp;<a target=\"_blank\" href=\"https:\/\/www.espn.com\/esports\/story\/_\/id\/28874362\/riot-games-announces-lol-mid-season-invitational-moved-july\" rel=\"noreferrer noopener\">Liga dos lend\u00e1rios<\/a>,&nbsp;<a target=\"_blank\" href=\"https:\/\/www.theverge.com\/2020\/2\/24\/21150508\/overwatch-league-blizzard-south-korea-games-canceled-esports-coronavirus\" rel=\"noreferrer noopener\">Vigil\u00e2ncia<\/a>, e muitos outros. Por um breve per\u00edodo, pareceu que os eSports seguiriam o modelo de suspens\u00e3o total estabelecido pelos esportes tradicionais.<\/p>\n\n\n\n<p>Um artigo chegou a supor que o cancelamento de Apex Legends seria um &quot;golpe final&quot; para o cen\u00e1rio profissional do jogo. Alguns chegaram a cogitar que...&nbsp;<a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/gaming-industry-hit-by-coronavirus-as-tournaments-cancelled-2020-3\" rel=\"noreferrer noopener\">mergulhar na receita<\/a>&nbsp;Torneios sem p\u00fablico provavelmente destruiriam a presen\u00e7a da ind\u00fastria e qualquer chance de ela se legitimar nas grandes ligas. Embora se possa compreender o sentimento, acontece que os esports est\u00e3o se mostrando muito mais resilientes a essa crise do que outros esportes profissionais, e podem estar demonstrando o modelo para superar uma crise pand\u00eamica como esta.<\/p>\n\n\n\n<p>A ind\u00fastria dos esports precisa enxergar e reagir \u00e0 enorme oportunidade que se apresenta, sendo o \u00fanico esporte que restou.<\/p>\n\n\n\n<p>A natureza dos jogos competitivos permite maior flexibilidade para atender \u00e0 demanda mesmo operando remotamente, e muitos eventos, ligas e competi\u00e7\u00f5es migraram para a participa\u00e7\u00e3o e audi\u00eancia online \u2014 duas ligas bem conhecidas de Counter-Strike: Global Offensive, Flashpoint e ESL Pro League, por exemplo. O formato de jogo em casa \u00e9 a base da cria\u00e7\u00e3o dos esports, e os resultados de audi\u00eancia nessas competi\u00e7\u00f5es s\u00e3o impressionantes.&nbsp;<a target=\"_blank\" href=\"https:\/\/www.reuters.com\/article\/esports-csgo-katowice-viewership\/iem-katowice-sets-viewership-record-amid-coronavirus-outbreak-idUSFLM3NTQY6\" rel=\"noreferrer noopener\">crescendo<\/a>&nbsp;\u2014 O pr\u00f3prio Counter-Strike tamb\u00e9m teve um aumento significativo.&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gamesindustry.biz\/articles\/2020-03-16-record-number-of-steam-users-online-during-coronavirus-outbreak\" rel=\"noreferrer noopener\">um milh\u00e3o de jogadores simult\u00e2neos<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\"  decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAyMDQ4IDE1MzYiIHdpZHRoPSIyMDQ4IiBoZWlnaHQ9IjE1MzYiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZ3d3cuZ2FtYnlsLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMSUyRjAxJTJGcGV4ZWxzLWx1Y2llLWxpei0zMTY1MzM1LTIwNDh4MTUzNi5qcGciIGRhdGEtdz0iMjA0OCIgZGF0YS1oPSIxNTM2IiBkYXRhLWJpcD0iIj48L3N2Zz4=\" data-spai=\"1\" alt=\"\" class=\"wp-image-4624\" width=\"585\" height=\"439\" srcset=\" \" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Al\u00e9m do CS:GO, vamos dar uma olhada nos n\u00fameros detalhados de acordo com a Forbes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>O Steam est\u00e1 registrando um recorde de 20,3 milh\u00f5es de jogadores simult\u00e2neos.<\/li><li>O torneio Intel Extreme Masters de CS:GO em Katowice teve um pico de audi\u00eancia superior a um milh\u00e3o de espectadores. Isso o torna um dos torneios mais assistidos da hist\u00f3ria dos esports.<\/li><li>Call of Duty: Warzone teve 15 milh\u00f5es de jogadores nos seus primeiros tr\u00eas dias.<\/li><li>O servi\u00e7o chin\u00eas de transmiss\u00e3o ao vivo Douyu registrou um aumento na audi\u00eancia dos jogos mais populares do pa\u00eds.<\/li><\/ul>\n\n\n\n<p>Mais jogadores significam mais espectadores e maior engajamento do p\u00fablico. Enquanto outros esportes tradicionais enfrentam uma crise em suas opera\u00e7\u00f5es, a ind\u00fastria de esports precisa enxergar e reagir ao que representa uma enorme oportunidade, sendo o \u00fanico esporte que restou.<\/p>\n\n\n\n<p>O torneio CS:GO Intel Extreme Masters em Katowice atraiu um pico de um milh\u00e3o de espectadores como evento digital.<\/p>\n\n\n\n<p>O que \u00e9 particularmente interessante sobre o fen\u00f4meno dos eSports neste momento \u00e9 a quantidade de pessoas e novos rostos que est\u00e3o aderindo a ele. Uma tend\u00eancia que temos observado \u00e9 a migra\u00e7\u00e3o de atletas tradicionais para plataformas de streaming online. A NBA e suas estrelas s\u00e3o exemplos disso.&nbsp;<a target=\"_blank\" href=\"https:\/\/www.nbcsports.com\/bayarea\/kings\/watch-kings-deaaron-fox-hilariously-roast-josh-hart-twitch-stream\" rel=\"noreferrer noopener\">hospedando suas pr\u00f3prias competi\u00e7\u00f5es<\/a>&nbsp;e proporcionando resultados empolgantes para os f\u00e3s de basquete e esports.<\/p>\n\n\n\n<p>A ind\u00fastria poder\u00e1 ser capaz de sustentar o seu crescimento em vez de reduzir as proje\u00e7\u00f5es<\/p>\n\n\n\n<p>Ainda mais surpreendente \u00e9 que&nbsp;<a target=\"_blank\" href=\"https:\/\/sports.yahoo.com\/wizards-fall-giannis-antetokounmpos-bucks-233811467.html\" rel=\"noreferrer noopener\">Jogos da NBA2K est\u00e3o sendo transmitidos pela televis\u00e3o<\/a>&nbsp;em substitui\u00e7\u00e3o aos jogos tradicionais. Outro exemplo \u00e9 a transi\u00e7\u00e3o da F\u00f3rmula 1 para levar seus pilotos \u00e0s telas de computador do mundo todo; apoiada e promovida pela pr\u00f3pria liga de F1, as maiores estrelas do automobilismo...&nbsp;<a target=\"_blank\" href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/28939941\/best-worst-f1-esports-weekend\" rel=\"noreferrer noopener\">levei para Twitch<\/a>&nbsp;Competir em um torneio virtual.<\/p>\n\n\n\n<p>Uma segunda tend\u00eancia \u00e9 o crescimento do n\u00famero de jovens e amadores nos eSports. Muitas crian\u00e7as em escolas ou que fazem parte de equipes de ligas est\u00e3o migrando para os jogos online para manter a intera\u00e7\u00e3o social e a competi\u00e7\u00e3o. Os pais est\u00e3o come\u00e7ando a se envolver com seus filhos e seus jogos de eSports da mesma forma que fazem com seus jogos de esportes tradicionais.<\/p>\n\n\n\n<p>Na GYO Score, percebemos isso e ajustamos nossa plataforma de an\u00e1lise de esports para conectar jogadores e pais a oportunidades interativas de esports. Nossa ativa\u00e7\u00e3o mais recente \u2014 a&nbsp;<a target=\"_blank\" href=\"https:\/\/gyo.gg\/keep-kids-playing\/\" rel=\"noreferrer noopener\">Mantenha as crian\u00e7as brincando<\/a>&nbsp;A campanha \u2014 \u00e9 um esfor\u00e7o para permitir que as organiza\u00e7\u00f5es juvenis de futebol de Indiana continuem jogando com seus colegas de equipe em competi\u00e7\u00f5es de eSports durante o per\u00edodo de quarentena. S\u00f3 em Indiana, isso representa 60.000 jogadores de futebol de campo tradicionais que agora precisam de uma maneira de se manterem conectados com seus colegas de equipe e seus treinadores, e vemos os eSports como essa oportunidade.<\/p>\n\n\n\n<p>A \u00faltima tend\u00eancia que estamos observando \u00e9 o crescimento das plataformas de esports e de streaming na &quot;economia do ficar em casa&quot;. Na \u00faltima semana,&nbsp;<a target=\"_blank\" href=\"https:\/\/finance.yahoo.com\/news\/torque-esports-records-massive-stay-125100738.html\" rel=\"noreferrer noopener\">Torque Esports<\/a>&nbsp;O Twitch registrou um crescimento de 521 mil d\u00f3lares em visitas ao site e de 381 mil d\u00f3lares em usu\u00e1rios conectados diariamente. O Twitch tamb\u00e9m...&nbsp;<a target=\"_blank\" href=\"https:\/\/www.licenseglobal.com\/analysis\/staying-bounds-sports-streaming-scores-big-amid-social-distancing\" rel=\"noreferrer noopener\">aumentou nos downloads de aplicativos<\/a>&nbsp;da Gr\u00e9cia, It\u00e1lia, Espanha e EUA. Al\u00e9m disso, o pr\u00f3prio GYO Score registrou um aumento de quase 200% no tr\u00e1fego do site nas semanas seguintes ao surto, em compara\u00e7\u00e3o com as semanas anteriores.<\/p>\n\n\n\n<p>Com ou sem eventos presenciais, os jogadores continuar\u00e3o competindo entre si online e buscando conte\u00fado online.<\/p>\n\n\n\n<p>Levando em conta todas essas tend\u00eancias, a converg\u00eancia entre jogos e esportes pode realmente capitalizar sobre esses novos p\u00fablicos. Essa no\u00e7\u00e3o n\u00e3o \u00e9 segredo para a ind\u00fastria do entretenimento \u2014 com a Nielsen entrando na disputa.&nbsp;<a target=\"_blank\" href=\"https:\/\/www.thewrap.com\/riot-games-teams-with-nielsen-to-track-viewership-for-esports-like-league-of-legends\/\" rel=\"noreferrer noopener\">acompanhar a audi\u00eancia do p\u00fablico<\/a>, Vai ser interessante ver como outros v\u00e3o aderir \u00e0 tend\u00eancia.<\/p>\n\n\n\n<p>Desde o in\u00edcio do isolamento social em massa, a audi\u00eancia da Twitch aumentou mais de 101 mil milh\u00f5es de espectadores, enquanto a do YouTube Gaming cresceu 151 mil milh\u00f5es de espectadores. Embora \u00e0 primeira vista esses n\u00fameros possam n\u00e3o parecer expressivos, um aumento permanente na audi\u00eancia pode impulsionar ainda mais as receitas da principal fonte de monetiza\u00e7\u00e3o dos esports: o patroc\u00ednio. Para uma ind\u00fastria de esports que deve faturar mais de 1 bilh\u00e3o de d\u00f3lares em 2020, esses n\u00fameros mostram que o setor pode ser capaz de manter seu crescimento, em vez de reduzir as proje\u00e7\u00f5es.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img  decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjgwIDg1NCIgd2lkdGg9IjEyODAiIGhlaWdodD0iODU0IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGd3d3LmdhbWJ5bC5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMSUyRnBleGVscy1zb3VtaWwta3VtYXItNzM1OTExLmpwZyIgZGF0YS13PSIxMjgwIiBkYXRhLWg9Ijg1NCIgZGF0YS1iaXA9IiI+PC9zdmc+\" data-spai=\"1\" alt=\"\" class=\"wp-image-4625\" width=\"588\" height=\"392\" srcset=\" \" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/figure><\/div>\n\n\n\n<p>Nas \u00faltimas semanas, muitas pessoas brincaram dizendo que a comunidade de videogames passou a vida inteira se preparando para o isolamento social causado pela COVID-19. Embora n\u00e3o queiramos minimizar a situa\u00e7\u00e3o tr\u00e1gica e confusa que assola o mundo, h\u00e1 um fundo de verdade nessa ideia. Os jogos nasceram em por\u00f5es e salas de estar, e foi o nosso desejo de nos conectar e competir uns com os outros online que, em \u00faltima an\u00e1lise, levou os jogadores a criar e apoiar o conceito de eSports.<\/p>\n\n\n\n<p>A ascens\u00e3o dos eSports como uma atividade que lota hot\u00e9is, arenas e est\u00e1dios \u00e9 um fen\u00f4meno recente, mas jamais diminuiu a import\u00e2ncia da experi\u00eancia online que ainda impulsiona os jogadores. Com ou sem eventos presenciais, os gamers continuar\u00e3o competindo entre si online e buscando esse conte\u00fado virtual.<\/p>\n\n\n\n<p>Embora os eSports estejam naturalmente protegidos contra a eros\u00e3o de sua base de f\u00e3s existente, a oportunidade agora deve ser aproveitar essa situa\u00e7\u00e3o \u00fanica para atrair novos f\u00e3s, novos usu\u00e1rios e espectadores curiosos. H\u00e1 mais olhos do que nunca dispon\u00edveis para o mundo digital, e os eSports est\u00e3o preparados para fazer exatamente isso. Ser\u00e1 que os eSports conseguir\u00e3o ser a ind\u00fastria que realmente encontrar\u00e1 uma maneira de prosperar em meio a uma pandemia? S\u00f3 o tempo dir\u00e1, mas sabemos com certeza que os jogadores n\u00e3o recuar\u00e3o diante do desafio. Eles nasceram prontos para isso.<\/p>","protected":false},"excerpt":{"rendered":"<p>Disruption is what moves the needle forward. This is something that applies to business and it teaches us that we cannot deny the evolution of tomorrow. This is rightfully applicable to esports as well and the lessons it has taught us over the course of the COVID-19 outbreak. What esports made evident is that in [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":"","_wpscp_schedule_draft_date":"","_wpscp_schedule_republish_date":"","_wpscppro_advance_schedule":false,"_wpscppro_advance_schedule_date":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"","_twitter_share_type":"","_linkedin_share_type":"","_pinterest_share_type":"","_linkedin_share_type_page":"","_instagram_share_type":"","_medium_share_type":"","_threads_share_type":"","_google_business_share_type":"","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[9],"tags":[],"class_list":["post-4618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esports"],"aioseo_notices":[],"modified_by":null,"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Disruption is what moves the needle forward. 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